UX and UI for ZEE5
Hypothetical project done as part of the UI and UX module at the Unitedworld Institute of Design, under the mentorship of Ms. Hency George and Mr. Raja Biswas
Year: 2025
Client: Classroom Project
DELIVERABLES
Brainstorming Charts | Problem Statement | Target Audience | Research Insights | Affinity Mapping | User Personas | Journey Mapping | Information Architecture | Solution Ideations | Design System | UI Screens | Designer Developer Handoff
To study the entire UX of ZEE 5 in depth, identify problems and suggest improvements, ideate and redesign the UI of the application and website on laptops, smart tv’s and mobile phones.
MY PROCESS
ZEE 5 is a a popular Indian subscription video-on-demand and OTT streaming service owned by Zee Entertainment Enterprises. I studied the existing User Experience of the Application and Website using secondary and primary research, found insights and applying the insights redesigned the User Interface of the App.
Brainstorming
Problem Statement
ZEE5 users need a way to find and navigate content on the app due to cluttered menu’s and inconsistent navigation causing frustration
Target Audience
My primary target audience are mainly middle aged ZEE5 users who browse content to view because they have a subscription
Research Insights
Affinity Mapping
User Personas
Journey Mapping
Information Architecture
This is the existing Information Architecture of ZEE5. I have made and and using it pointed gaps and created a new Information Architecture.
This is the new proposed Information Architecture of ZEE5. This IA covers all the gaps pointed out in the existing Information Architecture.
Task Flows
These are a few Task Flows a user follows while navigating the app
Type Choices
Colour Application
Hex Code: #D52093
RGB: 213/32/147
Hex Code: #8230C6
RGB: 130/48/198
Hex Code: #0F0617
RGB: 15/06/23
Hex Code: #FFFFFF
RGB: 255/255/255
Hex Code: #212121
RGB: 33/33/33
Low Fidelity Screens
Mid Fidelity Screens
Final Screens
