Idlicious

Hypothetical project done as part of the digital marketing module at the Unitedworld Institute of Design, under the mentorship of Ms. Shimul Sheth and Ms. Hency George

Year: 2025
Client: Classroom Project

DELIVERABLES

Brand Identity | Brand Manual | Campaign Strategy | Campaign Strategy Manual | Visual Mockups

Created a Brand Identity for a small restaurant in Pune as well as creating a campaign strategy and digital presence for them

MY PROCESS

This was a really fun project since it was about an existing restaurant. I got a chance to do the branding and create a digital identity for the restaurant along with doing the Digital Marketing, developing a campaign and implementing it.

Idlicious is a beloved South Indian vegetarian restaurant based in Pune, known for its simple, soul-warming meals like soft idlis, crispy dosas, and steaming filter coffee. With roots in Tamil culinary tradition, Idlicious isn’t just a place to eat, it’s where locals find a slice of home. It combines authenticity with affordability and positions itself as a “no-fuss, just-good-food” experience.

Logo and its variations

Type Choices

Colour Palette

Hex Code: #c2db76
RGB: 194/219/118
CMYK: 27/0/69/0

Use for: Backgrounds, Banners, Overlays and Badges

Hex Code: #48a2d2
RGB: 72/162/210
CMYK: 67/22/4/0

Use for: Headings

Hex Code: #f4f9ee
RGB: 244/249/238
CMYK: 3/0/7/0

Use for: Backgrounds

Hex Code: #703e19
RGB: 112/63/25
CMYK: 37/72/100/41

Use for: Headings, Subtext and Borders

Brand Moodboard

Digital Campaign Strategy

Idlicious isn’t just a restaurant, it’s a portal to your grandmother’s kitchen. This campaign brings tradition and nostalgia together, celebrating the emotional memory of food passed through generations. Every dish carries the warmth of home, the rituals of a South Indian kitchen, and the love of a grandmother’s hands.