Sparkfinity
Hypothetical project done as part of the branding module at the Unitedworld Institute of Design, under the mentorship of Ms. Isha Patel and Ms. Shimul Sheth
Year: 2025
Client: Classroom Project
DELIVERABLES
Brand Identity | Logo Design | Brand Manual | Brand Collaterals | Packaging
Created a brand for educational toys and activity kits for children aged 7 to 14 years, teacher and parents called Sparkfinity. Aims to make every child playing these games ignite their true potential and build their confidence.
MY PROCESS
Made the entire Visual Identity and did the Branding for ‘Sparkfinity’, from the logo to the colours and typography. Logo design was a big part of this module and I had a lot of fun doing it. After developing the brand’s Visual Identity, I made some collaterals for the brand that matched the aesthetic and need of the brand
Sparkfinity is an educational toy and activity kit brand on a mission to ignite limitless potential in every child. By blending science, design, and technology into hands-on play, we transform learning into an exciting journey of creativity and exploration. Designed for kids aged 7–14, our kits empower young minds to think boldly, build fearlessly, and imagine freely. With a purpose to inspire curiosity and a vision of a world filled with fearless creators, Sparkfinity turns play into the power to innovate.
Brand Moodboard
The moodboard defines the visual direction of the brand by capturing its tone, emotion, and aesthetic. It guided decisions around color, typography, imagery, and overall visual language.
Logo Construction
The idea behind the logo is the merging of Spark and Infinity to make Sparkfinity.
Hex Code: #c2db76
RGB: 194/219/118
CMYK: 27/0/69/0
Type Choices
Colour Palette - Primary Colours
Hex Code: #C7DAE6
RGB: 199/218/230
CMYK: 20/7/5/0
Hex Code: #314157
RGB: 50/67/87
CMYK: 84/70/44/34
Hex Code: #FFFFFF
RGB: 255/255/255
CMYK: 0/0/0/0
Hex Code: #000000
RGB: 0/0/0
CMYK: 0/0/0/100
Colour Palette - Secondary Colours
Hex Code: #CC7E48
RGB: 204, 126, 72
CMYK: 17/5/80/3
Hex Code: #FFC935
RGB: 255/201/53
CMYK: 0/22/89/0
Hex Code: #F4F1EF
RGB: 244/241/239
CMYK: 3/3/4/0
Hex Code: #567E90
RGB: 86/126/144
CMYK: 71/42/34/5
Colour Combinations
Collaterals
This document is a comprehensive resource for defining & implementing the SPARKFINITY brand.
It provides precise tools & frameworks to ensure every interaction reflects our identity. Each component is purposefully designed to maintain cohesion and deliver a unified experience across all platforms and audiences.