L’Oréal Paris – Project Page

L'Oreal Paris - 'Her Time, Her Terms'

D&AD project done as part of the Graphic Design Studio Module at the Unitedworld Institute of Design, under the mentorship of Mr. Shankar Dayal and Ms. Supriya Dongre

Year: 2026
Client: Classroom Project

DELIVERABLES

A Social Media Campaign

Create a campaign that draws from the original radical meaning of “I’m worth it”, highlighting beauty as a powerful lever to elevate the role of women in modern society, and confronts a current issue they face, that is unpaid care work.

MY PROCESS

I started by doing research on my problem area, ‘Unpaid Care Work’. Found out the Mindset of my Target Audience, Positioning in the market, and the previous campaigns done by organisations in this area. Then I did some primary research through a survey and made a moodboard. Finally I ideated about my campaign and finalised it.

Women carry the weight of unpaid care work every day, a responsibility society normalizes and often overlooks. This campaign aims to change that.
L’Oréal Paris steps in to give her the time she hasn’t been given, the space she needs, and the moment she deserves – on her terms.

Moodboard

Campaign Idea

L’Oréal Paris celebrates women reclaiming small but meaningful Me-Time moments. We show real women doing simple, ordinary things they once didn’t have time for: Reading. Laughing. Dancing. Taking a break. Moments that return identity, joy, and presence. Each post becomes a declaration: She chooses this moment, because she’s worth it.

Ideations

Portrait Series

L’Oréal Paris showcases a collection of portraits of women from diverse backgrounds, each illustrating a moment of personal pause, a simple moment of joy, creativity, rest, or self-expression. These portraits serve as visual affirmations that women’s time and identity matter beyond societal expectations.

UGC Initiative

Through Instagram Stories, women around the world are invited to share their own moments of me-time using the hashtag #HerTimeHerTerms. From quiet tea breaks to creative pursuits, these personal stories create a global mosaic of women reclaiming time for themselves.